Overview

• A Bitkom survey of 602 firms found 58% now post less or not at all on X.
• Active corporate presence on X has fallen to 27% from 32% in October 2023.
• Over half of companies (51%) have cut or stopped paid advertising on X, up from 26% two years ago.
• 63% of respondents view Musk as dangerous, reflecting concerns about his consolidated economic, political and media influence.
• Just 11% of firms plan to delete their X profiles within a year, another 4% aim to remove accounts without a set timeline, 43% are weighing deletion and 39% intend to maintain their profiles.