Overview

• Germans spent 547 euros per capita on clothing and shoes in 2024, well below the European average of 772 euros and ranking 18th out of 25 nations.
• Clothing and shoes accounted for just 8.1% of total retail expenditures in Germany, placing it among the lowest shares in Europe.
• An Idealo survey reports that half of online shoppers are making cutbacks on apparel and accessories purchases due to rising prices.
• The German fashion sector is under pressure from low consumer spending, rising operational costs and competition from Asian imports, with major chains like Galeria, Esprit and Sinn filing for insolvency.
• Regional disparities persist as consumers in Munich and Hamburg outspent the national average, while Berlin remained below the nationwide level.