Overview
- Seasonal chocolate figures are selling for as much as about €9, with retailer data showing average increases of roughly 25–30% and brand examples such as Lindt up around 30–50% and Milka up about 14–24%.
- Cocoa futures that hit roughly €12,000 per tonne in December 2024 were reported near €5,173.80, yet recent shelf prices for Christmas confectionery have not eased.
- Consumer advocates report significant sales declines for chocolate seasonal goods, and experts anticipate more targeted promotions as shoppers vent on social media and cut back purchases.
- Supermarkets highlight cheaper private‑label alternatives, with examples starting around €1.49–€1.89 for 105–110 g figures, and Kaufland is already discounting some advent calendars by up to 47%.
- Price inflation extends to Lebkuchen, Dominosteine and Spekulatius, with several categories up by double digits compared with recent years and FAZ citing a 71% rise in Spekulatius since 2021.