Overview
- Barista Dritan Alsela shared the photo on September 22, showing a notice that reads, “Matcha drinkers not permitted. This is a complete coffee establishment. Respect the beans.”
- His post, captioned “Coffee only. Keep the green powder outside,” rapidly drew widespread attention across Instagram and international outlets.
- Reactions were split, with some praising the humor and defense of coffee culture while others defended matcha and objected to belittling tea drinkers.
- Coverage situates the moment within matcha’s surge as a lifestyle trend among younger consumers, extending beyond lattes into desserts and other products.
- Reports highlight the viral image and online discourse without independent verification of any formal policy by the café beyond the posted notice.