Overview

• NIQ data shows no meaningful reduction in German purchases of US brands across 25 food segments despite widespread boycott intentions.
• A YouGov survey found that 53 percent of Germans had vowed to avoid American goods in March but have yet to change their buying habits.
• President Trump’s delay of new EU tariffs to July 9 and the EU’s suspension of retaliatory duties have kept US product prices stable.
• Local production of key brands like Coca-Cola in Europe shields them from the planned tariffs.
• Most consumers now expect price increases once the postponed duties and countermeasures take effect, but financial pressures remain unrealized.