Overview

• Revenue fell 7% to €27.2 billion in 2024, marking the first annual decline since 2019’s pandemic-driven boom.
• Sales of new bicycles dropped by 300,000 units to 2 million as retailers worked through excess inventory.
• The average e-bike price fell by €300 to €2,650 as retailers offered discounts to reduce stock.
• Direct employment edged down from 77,500 to 76,700 amid slower demand in retail and manufacturing.
• Dienstradleasing remains robust even as the industry urges policymakers to bolster cycling lanes and include e-bikes in e-mobility incentives.