Overview
- Veltins reported 2025 volume up 0.3% to about 3.37 million hectoliters and revenue up 0.4% to €461 million, contrasting with the national downturn.
- Company analysis estimates Germany’s beer market shrank by more than six percent in 2025, a loss of roughly 5 million hectoliters and the steepest annual drop in decades.
- Sales fell across channels with retail down about 4% (2.7 million hl), gastronomy down about 8% (1.3 million hl) and exports down about 7% (1 million hl).
- Veltins’ mix shifted as its Pils fell 1.8% while its Hellbier Pülleken rose 13.6% and non‑alcoholic products grew by roughly 10%, with an alcohol‑free Hellbier announced.
- Brewers introduced new non‑alcoholic variants and price increases from autumn 2025 are largely in place, and Veltins’ chief warns some breweries and sites may not survive required investments.