Overview

• NielsenIQ data show canned beer volume rose 0.4 percent to 2.2 million hectoliters in the first five months of 2025.
• Youth familiarity with energy-drink cans and retail convenience have driven the segment, even as its growth begins to taper off.
• Returnable half-liter glass crates remain dominant with nearly 50 percent market share and almost ten million hectoliters sold.
• Total beer volume fell 6.8 percent, losing about 2.3 million hectoliters, the steepest drop since German reunification.
• Rising production and energy costs combined with overcapacity heighten the risk of consolidation or closures among smaller breweries.