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German Beer Industry Slides as Oettinger Warns of Insolvency Wave

Executives cite a demand slide this year that outpaces the sector’s long decline.

Overview

  • Oettinger’s chief said the domestic market has fallen 7 to 7.5 percent in 2025, estimating a loss of about 2.6 million hectoliters.
  • As part of restructuring, Oettinger will end beer production at its Braunschweig site next year, following a two‑day warning strike in a pay dispute with the NGG union.
  • Official data show first‑half 2025 beer sales dropped below 4 billion liters for the first time since 1993.
  • Nordhessen’s Hütt‑Brauerei will close after 270 years due to the owner’s retirement without a successor, entering orderly liquidation with roughly 40 jobs uncertain and deliveries running through October.
  • While overall volumes shrink, beer‑mix beverages grew about 8 percent in the first half of 2025 to roughly 5.6 percent market share, and Oettinger is expanding into non‑alcoholic and fortified soft drinks.