Overview

• Average spending for a child’s first three years slipped from €1,160 in 2023 to €1,138 in 2024, according to BVS figures.
• Industry revenue for baby and child equipment fell 7% last year to a little over €2.4 billion.
• BVS links the downturn to about a 2% decline in newborns plus more careful, price‑quality comparisons by young parents.
• Stroller and buggy sales fell 3.2% to roughly 646,000 units, while child car seats held near two million units.
• Manufacturers are adding electric push‑assist, automatic braking, obstacle sensors and AI‑enabled seat monitoring, and the trade group expects higher sales in the current year.