Overview
- Germany’s Bundeskartellamt launched a market test of Apple’s revisions, gathering feedback from publishers, media groups and regulators before a final decision.
- Apple agreed to introduce neutral, aligned consent prompts for its own services and third‑party apps and to streamline how developers request permission for ad‑related data processing.
- The authority flagged that Apple plans to keep measuring ad performance (attribution) without prior user consent and said it remains critical of potential disadvantages for rivals.
- Federal and Bavarian data protection authorities are participating in the assessment, which proceeds under Germany’s Section 19a and EU Article 102 in coordination with the European Commission.
- Context includes a preliminary German finding in February that Apple abused market power and a €150 million French fine in March, while Apple has cautioned it could withdraw ATT from the EU if required changes undermine privacy.