Overview

• The university announced that Under Armour will supply uniforms and merchandise under a 10-year agreement beginning July 1, 2026.
• Georgia Tech’s current contract with adidas, active since 2018, ends in late June 2026 and will not be renewed.
• Financial terms were not disclosed, though reports cite sources indicating the annual payout could be roughly six times the school’s previous adidas average.
• Athletic officials said they are still finalizing new uniform designs and the schedule for when fans can purchase the updated merchandise.
• Coverage highlighted an early link to Under Armour dating to 1996 through equipment manager Tom Conner’s purchase of the brand’s gear.