Overview

• Gov. Brian Kemp's executive order permits Georgia colleges to directly compensate athletes for their name, image, and likeness (NIL).
• The order prevents the NCAA or athletic conferences from penalizing Georgia schools for these payments.
• This move aligns Georgia with states like Virginia, which have enacted similar legislation.
• Georgia and Georgia Tech athletic directors praised the order, citing its importance for maintaining competitiveness and supporting student-athletes.
• The NCAA is currently awaiting a federal settlement that may standardize NIL payments nationally, but Georgia's order takes immediate effect.