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George Raveling, Hall of Fame Coach Who Helped Steer Michael Jordan to Nike, Dies at 88

His family said he died peacefully after a cancer fight, prompting tributes to a legacy that bridged college coaching, the Air Jordan era and stewardship of MLK’s original speech.

Overview

  • Raveling’s family announced his death in a statement posted to his X account, noting he "faced cancer with courage and grace" and died surrounded by loved ones.
  • He led Washington State, Iowa and USC from 1972–94 with a 335-293 record, earning three Pac-10 coach of the year awards and serving on the 1984 and 1988 U.S. Olympic staffs.
  • Credited by Michael Jordan with pushing him toward Nike in 1984, Raveling introduced Jordan to Sonny Vaccaro and later held senior basketball marketing roles at the company.
  • A volunteer on the stage at the 1963 March on Washington, he kept Martin Luther King Jr.’s original "I Have a Dream" speech for decades before donating it to Villanova in 2021, with the document now held by the al Museum of African AmericAmerican History and Culture.
  • Tributes poured in from across basketball, including a statement from Jordan honoring his mentorship, messages from USA Basketball and USC, and remembrances from the NBA and Hall of Fame; Raveling was inducted into the College Basketball Hall of Fame in 2013 and the Naismith Hall in 2015.