Overview

• George Lucas appeared at the TCM Classic Film Festival in Los Angeles to celebrate the 45th anniversary of 'The Empire Strikes Back
• Lucas explained that Yoda’s backward speech was designed to capture audience attention, especially younger viewers, by making them focus on his philosophical dialogue.
• He recounted negotiating a $50,000 deal with 20th Century Fox for 'Star Wars,' securing sequel and merchandising rights that reshaped Hollywood economics.
• Lucas highlighted his grassroots marketing strategies, such as enlisting fans at Disneyland and Comic-Con, which helped generate early buzz for the original film.
• The discussion also touched on his collaboration with Ford Coppola, including their founding of American Zoetrope in 1969 to promote creative independence.