Overview
- Navok, a former Square Enix executive now leading Genvid, wrote on X that consumers "generally do not care" about AI in games.
- He pointed to Steal a Brainrot's reported peak of roughly 30 million concurrent players on Roblox as evidence of Gen Z acceptance.
- He asserted that many teams already use generative tools in concept work, with "many more" relying on Claude for coding.
- Coverage notes that games criticized for AI assets, including Call of Duty: Black Ops 7 and ARC Raiders, still achieved strong sales or player counts.
- Reports also highlight continued pushback from developers and voice actors, including a year-long strike over AI voice training.