Genshin Impact Faces Backlash Over Chinese New Year Rewards

Chinese fans unfollow game's social media and review bomb on BiliBili, as HoYoverse promises adjustments

Genshin Impact, a popular game by HoYoverse, is facing backlash from its Chinese fanbase due to the perceived inadequate rewards announced for the upcoming Chinese New Year event, the Lantern Rite Festival, in version 4.4.
The dissatisfaction has led to a mass unfollowing of the game's official social media accounts, with over a million followers lost on Douyin (Chinese TikTok) alone, and a review bombing on BiliBili, a major video-sharing website in China.
Chinese fans have also started unfollowing other companies that have collaborated with Genshin Impact, including KFC, Pizza Hut, and Hey Tea.
HoYoverse is accused of using bot accounts to maintain its follower count on BiliBili amidst the controversy.
In response to the backlash, HoYoverse has issued an apology and promised to improve communication and adjust the rewards.