Overview

• The away jersey features a white base with a bold red St George’s Cross spanning the front and a smaller cross below the collar, accented by gold trim.
• The home kit, released on July 8 and priced at 120 EUR, preserves the iconic red-and-navy half design with a deconstructed yellow Grifone crest and subtle St George’s cross detailing at the collar.
• The slogan “It’s coming home” invokes Genoa’s medieval accord that let English ships sail under the Genoese Cross of St George, underscoring the club’s foundational role in football’s origins.
• Photographer Sam Gregg shot campaign imagery in both London and Genoa to highlight the club’s dual maritime heritage and sporting legacy.
• Brooke Norton-Cuffy, fresh from England’s U21 European Championship victory, features prominently in promotional materials to personify Genoa’s English roots as the club readies for the 2025-26 season.