Overview
- The new creation tools let celebrities and their managers build interactive AI companions that talk with fans.
- Creators tailor each companion’s looks, brain, behavior, and play in a six-step workflow that outputs game-ready assets for apps and games.
- Autogeneration and a self-serve portal are designed to replicate entire talent rosters and give each person control over their own companion.
- Genies describes its framework as IP-safe, responding to legal disputes and consent concerns around generative AI use of likeness.
- Disney CEO Bob Iger is an investor, and Genies executive Jake Becker cited scrutiny of platforms like OpenAI’s Sora when outlining the need for guardrails.