Genesis Unveils Neolun and GV60 Magma Concepts at NY Auto Show

Genesis introduces the luxury electric SUV Neolun alongside the high-performance GV60 Magma, marking the brand's ambitious expansion in the EV market.

Genesis revealed its luxury electric SUV, the Neolun Concept, inspired by Korean hospitality and featuring innovative design elements such as coach doors and radiant heating.
The GV60 Magma Concept previews Genesis' entry into high-performance EVs, boasting significant power upgrades and sporty design enhancements.
The Neolun Concept is based on the E-GMP platform, indicating a near-future production model with advanced technology and luxurious interiors.
Genesis' commitment to electrification is evident as it plans to end gas-powered vehicle sales by 2026, with the Neolun and GV60 Magma leading the charge.
The GV60 Magma is expected to offer 'a couple hundred horsepower' more than the Performance trim, emphasizing Genesis' focus on combining luxury with high performance.