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Genesis Tops, Hyundai Leads Mass Market in 2025 J.D. Power Tech Experience Index

Scores reflect early ownership impressions from more than 76,000 2025-model owners.

Overview

  • Genesis ranks highest overall and in premium innovation for the fifth straight year with a score of 538.
  • Hyundai is the top mass-market brand for the sixth consecutive year, scoring 493 on the 1,000-point index.
  • The Genesis GV80 is recognized for best connected-vehicle technology for its smartphone-based Genesis Digital Key 2.
  • The 2025 Hyundai Santa Fe earns mass-market Driver Assist and Connected Vehicle awards, with its phone-based Digital Key 2 Premium and Blind-Spot View Monitor highlighted.
  • Now in its tenth year, the TXI assesses 40 technologies after 90 days of ownership and adds a smart-vehicle category that tracks AI-driven features.