Genesis Shows Shelved Electric Pickup Concept Designed for U.S. Market

Overview

• Chief creative officer Luc Donckerwolke said the pickup concept was discarded to focus on other priorities, while leaving open the possibility of revisiting it later.
• The study targeted North America and was envisioned on a body-on-frame ladder chassis akin to Genesis’s X Gran Equator concept.
• Design sketches depict production-like cues and features including a flip-up front storage compartment, side-skirt spaces for portable batteries, and a rendering of the truck towing a custom Airstream trailer.
• The images first appeared via Auto&Design and an associated Instagram post before Genesis shared official sketches with outlets including The Autopian and Carscoops.
• Genesis highlighted the pickup alongside other internal explorations such as the Jet On Wheels minivan study and a shelved hydrogen SUV project codenamed JH.