Genesis Shifts Strategy with Rapid Hybrid Rollout

Luxury automaker adjusts plans to meet rising hybrid demand while still committing to an electric future.

Genesis plans to introduce hybrids across as many models as possible starting next year.
The decision follows a strong performance in the EV market, with Genesis seeing significant sales growth.
Despite the hybrid push, Genesis remains dedicated to achieving a fully electrified lineup in the future.
A new, exclusive EV platform is in development, separate from Hyundai and Kia's shared platforms.
The move aligns with broader industry trends as other automakers also pivot to hybrids.