Overview

• Genesis plans to debut and launch the GV90 next year as a three-row, seven-seat luxury SUV positioned against Cadillac’s Escalade.
• Design chief Luc Donckerwolke said the GV90 will cost less than an Escalade while targeting comparable levels of luxury.
• The model will draw interior inspiration from the X Gran Coupe concept, with materials intended to surpass American rivals, according to Donckerwolke.
• A Magma performance version of the GV90 is planned with greater power and luxury, featuring orange detailing rather than an orange body.
• Genesis reported surpassing 1 million total vehicles sold in 2023 and a 17.4 percent year-over-year sales rise in 2025, with the U.S. as its strongest market.