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Genesis Outlines Global Push With Flagships and Hybrids, Eyes G‑Class Rival and India Launch

The brand pivots from EV‑only plans to a flexible powertrain mix to match shifting demand.

Overview

  • Hyundai targets 350,000 annual Genesis sales by 2030, up from about 225,000 expected this year.
  • Genesis’ first hybrids begin rolling out in 2026 with wider market arrivals from 2027, EREVs are in development targeting 900+ km combined range, and a new multi‑powertrain platform is slated for 2028.
  • The pipeline features a Neolun‑based flagship SUV and an X Gran Equator–inspired off‑roader that the company now says is headed for production, while a large convertible remains under evaluation.
  • Performance efforts advance under the Magma sub‑brand, with the GV60 Magma launching this year and a Magma sports concept teased.
  • Market expansion plans include presence in 20 European countries, increased U.S. production with an expected 55% U.S. sales lift by 2030, and an India entry under active evaluation, likely at low volumes initially.