Overview

• Peter Kronschnabl will assume the role of managing director at Genesis Motor Europe’s Frankfurt headquarters on Monday, succeeding interim leader Xavier Martinet.
• He brings over 30 years of senior leadership experience at BMW Group, most recently as vice president of market development and special sales.
• He will oversee the rollout of Genesis’s all-electric GV60, GV70 and GV80 models in France, Italy, Spain and the Netherlands, with customer deliveries slated for early 2026.
• His brief includes steering Genesis’s premium brand positioning and overseeing its GV60 Magma high-performance model ahead of the 2026 FIA World Endurance Championship.
• Genesis debuted in Europe in 2021 with operations in Germany, Switzerland and the UK and now aims to broaden its regional footprint under Kronschnabl’s leadership.