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Genesis, Hyundai Lead J.D. Power’s 2025 Tech Experience Index

The rankings draw on a 1,000-point index built from 76,000 owners' first 90 days with 2025 models.

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This file photo, provided by Hyundai Motor Co., shows the Genesis GV80 SUV. (PHOTO NOT FOR SALE) (Yonhap)
This file photo, provided by Hyundai Motor Co., shows the Santa Fe SUV. (PHOTO NOT FOR SALE) (Yonhap)

Overview

  • Genesis ranked highest overall in the premium segment for the fifth consecutive year and topped the Innovation Index with a score of 538.
  • Hyundai led mass‑market brands for the sixth straight year with a score of 493.
  • J.D. Power cited Genesis Digital Key 2 as the best connected‑vehicle technology in the premium category.
  • The Hyundai Santa Fe earned top honors for its phone‑based digital key and was recognized for its Blind‑Spot View Monitor.
  • The TXI study assesses adoption and execution by evaluating satisfaction and reported problems across 40 technologies in five categories.