Overview

• The Genesis X Gran Equator Concept was unveiled at the 2025 New York International Auto Show, marking the brand's first electric off-road SUV concept.
• The vehicle combines Genesis's signature 'Athletic Elegance' design language with features like 24-inch beadlock wheels, Two-Line headlamps, and a split-opening tailgate.
• The interior emphasizes analog-inspired design, featuring a four-circle display cluster reminiscent of vintage camera dials, with no central touchscreen to enhance focus on the driving experience.
• Genesis has not confirmed production plans but suggests the concept points to future design directions and potential competition with models like the Land Rover Defender and Rivian R1S.
• The X Gran Equator will remain on display at Genesis House in Manhattan’s Meatpacking District through July, following its debut at the auto show.