Overview
- Genesis introduced the X Gran Equator Concept, its first electric off-road SUV, at the Genesis House in New York on April 16, 2025.
- The X Gran Equator Concept blends luxury with rugged off-road capabilities, featuring a design inspired by the Arabian stallion Equator to symbolize elegance and performance.
- Genesis also revealed the GMR-001 Hypercar prototype, designed for future participation in global motorsport championships like the FIA World Endurance Championship and IMSA SportsCar Championship.
- Both models will be showcased at the 2025 New York International Auto Show at the Jacob K. Javits Convention Center starting Friday, April 18, 2025.
- The unveiling underscores Genesis' commitment to electrification and innovation, with high-level executives from Hyundai Motor Group present to highlight the strategic importance of these launches.