Overview

• The X Gran Equator Concept was unveiled at the 2025 New York International Auto Show and will remain on display at Genesis House in Manhattan through July.
• This concept SUV embodies Genesis' 'Athletic Elegance' design philosophy, featuring a long hood, sleek cabin, 24-inch beadlock wheels, and adventure-ready styling.
• The interior emphasizes analog-inspired design with vintage-style circular dials replacing traditional touchscreens, alongside modular storage and swiveling front seats.
• Genesis named the concept after Equator, a renowned Arabian stallion, to reflect its elegance, performance in extreme environments, and grace.
• While production plans have not been confirmed, the X Gran Equator showcases Genesis’ vision for future electric and lifestyle-oriented models.