Overview

• Genesis will serve as the first global Official Vehicle for both the PGA Tour and PGA Tour Champions under a multiyear partnership through 2030.
• As the inaugural sponsor of the Tour’s World Feed, Genesis will support a live international broadcast feed produced by PGA TOUR Studios to enable localized telecasts.
• A special television program, Driven, is set to debut before the third round of the Rocket Mortgage Classic on CBS, marking the first joint media production under the expanded partnership.
• Genesis vehicles will handle official mobility duties for players and caddies at tour stops and be featured in immersive on-site activations.
• The luxury brand will be showcased through year-round digital content at select tournaments, extending its footprint in golf event marketing.