Overview

• A recent IDEA survey found that 67% of Argentine firms have formally adopted generative AI and 42% use it daily.
• Companies such as NaranjaX, Tecpetrol and Centro Médico Arabela report time savings in specific tasks like invoice automation and enterprise copilot workflows.
• Targeted deployments yield concrete efficiency gains for some users, but 42% of pilot projects were discontinued by the end of 2024 according to S&P Global.
• Global spending on generative AI is set to rise 94% to $61.9 billion this year, even as analysts predict a near-term trough of disillusionment before productivity gains broaden.
• Despite its advanced capabilities, AI still falls short in roles requiring genuine human empathy, such as psychotherapy.