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3d ago

Generative AI Adoption in India Lags Despite High Aspirations, Google-Kantar Study Finds

Only 31% of Indians have used generative AI tools, but 77% aim to enhance creativity and 72% seek productivity gains, highlighting a gap between interest and accessibility.

The Veo 2 video generation model now finds integration within Gemini. (Google Image)
Google says in India only 31 per cent have tried Gen AI tool, most want AI to help them get more creative

Overview

  • A Google-Kantar survey of 8,000 respondents across 18 Indian cities reveals that 60% of Indians remain unfamiliar with generative AI tools like Google Gemini.
  • Early adopters report substantial benefits, with 93% citing increased productivity, 92% feeling more confident, and 85% experiencing enhanced creativity.
  • Barriers to adoption include initiation challenges faced by 68% of respondents and a lack of skills or guidance reported by 52%.
  • The study highlights strong interest in using AI for everyday tasks, with 76% seeking time-saving solutions and 84% desiring enhanced creativity in daily life.
  • Google showcased its advanced Gemini tools, including Veo 2 for text-to-video creation and Gemini Live for intuitive conversations, aiming to broaden AI accessibility in India.