Generation Beta Officially Named for 2025–2039 Birth Cohort
The newly defined generation will grow up in an era shaped by AI, automation, and global challenges, with debates emerging over the suitability of its name.
- Generation Beta, covering individuals born between 2025 and 2039, has been announced by research firm McCrindle, following Generation Alpha (2010–2024).
- The name has sparked criticism, with commentators arguing it carries negative connotations due to cultural stereotypes and associations with passivity.
- McCrindle predicts Gen Beta will be defined by a world deeply integrated with AI, automation, and advanced technologies across education, work, and daily life.
- This generation is expected to be raised by millennial and older Gen Z parents, emphasizing values like adaptability, eco-consciousness, and global collaboration.
- Some suggest renaming the cohort to reflect optimism and ambition, as their defining events and characteristics are yet to fully unfold.
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