Overview

• Generation Beta, covering individuals born between 2025 and 2039, has been announced by research firm McCrindle, following Generation Alpha (2010–2024).
• The name has sparked criticism, with commentators arguing it carries negative connotations due to cultural stereotypes and associations with passivity.
• McCrindle predicts Gen Beta will be defined by a world deeply integrated with AI, automation, and advanced technologies across education, work, and daily life.
• This generation is expected to be raised by millennial and older Gen Z parents, emphasizing values like adaptability, eco-consciousness, and global collaboration.
• Some suggest renaming the cohort to reflect optimism and ambition, as their defining events and characteristics are yet to fully unfold.