Overview

• Generation Beta, succeeding Gen Alpha, will include those born between 2025 and 2039, marking the next distinct demographic cohort.
• Experts predict Gen Beta will grow up in a world deeply integrated with artificial intelligence and automation, influencing education, work, and daily life.
• Climate change, urbanization, and sustainability are expected to be defining challenges for this generation, shaping their values and priorities.
• Gen Beta's parents, primarily Gen Z and younger millennials, may take a more cautious approach to technology and social media in their children's lives.
• By 2035, Gen Beta is projected to make up 16% of the global population and 19% of the workforce, with many expected to live into the 22nd century.