Overview

• Generation Beta, starting with children born in 2025, is expected to span until around 2040, following Generation Alpha and Generation Z.
• Sociologists and demographers acknowledge that generational labels, while popular in marketing and media, are often arbitrary and not universally representative.
• Experts predict that Generation Beta will face unprecedented challenges from AI-driven workplaces and a lack of historical job frameworks or mentors for emerging roles.
• The pervasive influence of artificial intelligence is expected to complicate their lives, particularly in distinguishing trustworthy information from AI-generated content.
• This generation is anticipated to be smaller due to declining birth rates, with significant societal implications for aging populations and workforce dynamics.