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General Motors Begins U.S. Deliveries of Rare Earth EcoFlux™ Magnets From Noveon

Deliveries that began in July mark a step toward bolstering U.S. supply chain resilience for GM’s full-size SUVs and trucks.

The logo of General Motors is pictured in Santa Ana Tlapaltitlan, Mexico, July 29, 2025. REUTERS/Raquel Cunha/File Photo
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Overview

  • Noveon began delivering sintered NdFeB EcoFlux™ magnets to GM in July under a multi-year supply agreement for full-size SUVs and trucks.
  • As the only operational U.S. manufacturer of sintered NdFeB magnets, Noveon offers a fully integrated domestic supply chain solution.
  • EcoFlux™ magnets leverage proprietary processes for greater resource efficiency, use of recycled materials and enhanced performance.
  • Jeff Morrison, GM’s global chief procurement officer, said the partnership will strengthen supply chain resiliency, support American jobs and bolster economic security.
  • Noveon is ramping up production capacity to meet growing demand from automotive, defense, energy and industrial markets.