General Mills Enhances Flavors to Combat Declining Sales

Amid rising prices, the food giant hopes improved recipes and increased advertising will attract cost-conscious consumers.

Quarterly net sales fell 6%, with annual profits also below expectations.
The company is boosting flavor in popular products like Annie's mac and cheese and Betty Crocker brownies.
General Mills plans to increase spending on coupons and advertising, featuring NFL stars and the Pillsbury Doughboy.
Private brands are capturing more market share as consumers seek affordability.
The company expects flat to 1% sales growth for the next fiscal year, causing shares to drop.