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General Mills Drops Three Cheerios Flavors to Spotlight Protein Lineup

The company is streamlining its cereal portfolio to support its growing protein-driven lineup.

Boxes of General Mills Inc. brand Cheerios cereal.
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In this photo illustration, the General Mills cereal Honey Nut Cheerios is seen on September 23, 2014 in Miami, Florida.
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Overview

  • General Mills confirmed it has discontinued Honey Nut Cheerios Medley Oat Crunch, Chocolate Peanut Butter Cheerios, and Honey Nut Cheerios Minis.
  • The lineup gains the new Cheerios Protein in Cinnamon, Strawberry, and Cookies & Creme, an Oat Crunch Chocolate variant, and a limited-time Frosted Lemon Cheerios.
  • Cheerios Protein Bars in Mixed Berry and Chocolate Peanut Butter further extend the brand’s high-protein offerings with seven grams per bar.
  • CEO Jeffrey Harmening says the decision supports a strategic shift toward fewer but larger product innovations in fiscal 2026.
  • Social media users voiced disappointment over losing niche flavors, praising their unique textures and tastes.