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4h ago

General Mills Discontinues Three Cheerios Flavors as It Shifts to Higher-Protein Lineup

It is replacing the discontinued flavors with new high-protein offerings that address rising demand for lower-sugar, protein-rich breakfasts.

Boxes of General Mills Inc. brand Cheerios cereal.
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In this photo illustration, the General Mills cereal Honey Nut Cheerios is seen on September 23, 2014 in Miami, Florida.
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Overview

  • General Mills confirmed it has axed Honey Nut Cheerios Medley Oat Crunch, Chocolate Peanut Butter Cheerios and Honey Nut Cheerios Minis from store shelves.
  • The company plans to roll out Cheerios Protein and a Chocolate variety of Cheerios Oat Crunch to bolster its high-protein breakfast portfolio.
  • Emilie Knox, vice president for Morning Foods, said Cheerios Protein delivers eight grams of protein per serving to meet growing consumer focus on protein intake.
  • CEO Jeffrey Harmening announced that fiscal 2026 will prioritize fewer but bigger innovations, directing support toward successful products like Cheerios Protein.
  • Customers voiced disappointment on social media over losing their favorite flavors, highlighting strong attachment to the discontinued varieties.