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Genelia Deshmukh Debuts 18-Month-Woven Khadi Jamdani Lehenga at ‘Junior’ Promotional Event

Mughal-inspired floral motifs paired with Kishandas & Co. heritage jewellery spotlight India’s centuries-old handloom craftsmanship

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Overview

  • She unveiled the off-white khadi jamdani lehenga from Gaurang Shah’s Rang Raas collection during her Hyderabad promotion for the Telugu film Junior on July 17–18
  • Artisans in Andhra Pradesh’s Srikakulam district spent 18 months hand-weaving the traditional charkha khadi jamdani fabric
  • The lehenga’s woven floral motifs draw design inspiration from the symmetrical gardens of the Taj Mahal
  • Celebrity stylists Pranay Jaitly and Shounak Amonkar elevated the look with handcrafted chandbalis, a choker, kadas and hair accessories from Kishandas & Co
  • Deshmukh shared a series of images of the ensemble on Instagram, amplifying the spotlight on sustainable Indian textile heritage as Junior premiered