Gene Haas Restructures NASCAR Operations with New Haas Factory Team
Stewart-Haas Racing to dissolve after 2024, making way for Haas's new venture in the Cup and Xfinity Series.
- Stewart-Haas Racing will cease operations at the end of 2024, concluding a 16-year legacy with 69 Cup wins and two championships.
- Gene Haas will launch the Haas Factory Team in 2025, featuring one Cup Series car and two Xfinity Series cars.
- Joe Custer, current president of SHR, will lead the new team, which will operate from the existing SHR facility in North Carolina.
- Cole Custer is a likely candidate to drive for the new team, leveraging his successful tenure in the Xfinity Series.
- The restructuring aims to maintain Haas's presence in NASCAR while adapting to the demanding nature of the sport.