Overview

• New surveys find only 22% of firms have a visible GenAI strategy and just 6% of employees use AI under employer policy, with Thomson Reuters reporting planned adopters are 3.5 times likelier to gain critical benefits and warning laggards could fall three years behind.
• A Microsoft Research analysis of 200,000 Copilot interactions ranks 40 occupations by “AI applicability,” placing knowledge and communication roles among the most exposed and many physical or care roles among the least affected.
• PwC and regional data indicate AI‑using professionals earn materially more—about 25% higher pay in Argentina—while skills in AI‑exposed roles are changing 66% faster than in other fields.
• Marketing has become an early laboratory for restructuring, with emerging roles such as AI marketing manager and prompt strategist, and agencies rolling out in‑house AI platforms to raise efficiency without discarding human creativity.
• Private upskilling options are expanding, including free online courses from Nuclio, and governance efforts are gathering pace with a UK‑led Latin America AI safety dialogue slated for early September, as clinicians and technologists warn of mental‑health harms and news outlets report recent safety incidents involving chatbots.