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Gen Z Survey Says Film and TV Lead UK Cultural Influence

New British Council data reflects Gen Z views on the UK’s cultural reach.

Overview

  • Tom Holland topped the list of internationally impactful UK actors with 35% of Gen Z votes, followed by Millie Bobby Brown at 23%.
  • Asked which sectors could shape global culture over the next decade, 38% chose film and TV, ahead of music at 29%, fashion at 28% and gaming at 23%, with digital content creation at 22%.
  • YouTube star KSI led the digital creator category with recognition from 27.6% of respondents, with The Sidemen at 24.6% and the Beta Squad at 16.6%.
  • Harry Styles was named the most influential fashion figure with 26% of votes, ahead of prominent designers.
  • Christopher Nolan was cited by 27.9% of young people and J. K. Rowling by 39.7%, as the British Council framed the results as evidence of the reach of UK screen storytelling.