Gen Z Sets Record with Six Hours of Daily Online Activity

Ofcom's report highlights sharp increases in screen time, gendered online habits, and growing concerns over online safety.

Young adults aged 18-24 in the UK now spend an average of six hours and one minute online daily, up from four hours and 36 minutes in 2023.
Women across all age groups spend more time online than men, with Gen Z women averaging six hours and 36 minutes per day.
TikTok and Snapchat are particularly popular among Gen Z, with users spending 64 minutes and 55 minutes daily on the platforms, respectively.
The report identifies rising concerns over online harms, with women more likely to encounter body image issues and men more likely to face scams and misinformation.
Ofcom plans to implement new online safety rules for tech companies in December, with additional protections for women and children expected in 2025.