Overview

• A poll of 2,000 UK adults published on October 10 finds under-29s dropping 'grub', 'sarnie' and 'pop' in favor of 'scran', 'sub' and 'soda'.
• Traditional terms such as 'sandwich', using 'tea' for the evening meal, 'cuppa' and 'nosh' are reported in decline, while 'hoagie', 'hero', 'sub', 'supper' and 'fizzy drink' are on the rise among younger respondents.
• Family was identified as the strongest influence on Gen Z food language, ranking ahead of local upbringing and social media.
• Seventy percent of respondents want regional food terms preserved as cultural heritage, with notable variations including 'cob' in the Midlands, 'barm' in the North West and 'teacake' in Yorkshire and Humber.
• When shown McDonald’s new RSPCA-assured pork patty Sausage Sandwich, 76% of those polled called it a burger and 24% called it a sandwich.