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Gen Z Investors Steer Brazil’s Crypto Market to Stablecoins and Tokenized Income

New central bank licensing rules reinforce a shift to regulated, income-focused products.

Overview

  • Mercado Bitcoin’s Renda Fixa Digital more than doubled in 2025, distributing 1.8 billion reals (about $325 million) and averaging returns of 132% of the CDI benchmark.
  • Participation among investors under 24 rose 56% year over year as overall transaction volume on the platform increased 43%.
  • The typical investor now holds roughly 5,700 reals in digital assets, surpassing $1,000 per user on average, with nearly one in five users holding multiple assets.
  • Allocation patterns diverge by income, with middle-income users keeping about 86% in lower-volatility tokenized fixed income and around 12% in stablecoins, while lower-income users place over 90% in high-volatility cryptocurrencies.
  • Brazil’s tokenized fixed-income ecosystem extends beyond Mercado Bitcoin to platforms such as Liqi and AmFi, with adoption still concentrated in São Paulo and Rio de Janeiro but rising in the Central-West and Northeast.