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Gen Z Fuels Resale Boom for Y2K Fashion

Younger shoppers are driving record trade of early-2000s styles through resale platforms fueled by sustainability concerns alongside strong denim values

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Overview

  • Generation Z’s embrace of Y2K aesthetics has driven booming activity on Depop, Poshmark and in resale shops where about 75% of inventory is early-2000s fashion
  • Sustainability and ethical shopping habits are motivating younger consumers to favor secondhand Y2K garments over new fast-fashion items
  • Boomers downsizing and purging millennials’ closets have flooded the market with Juicy Couture sets, micro miniskirts and baby tees that Gen Z buyers are snapping up
  • Despite some quality inconsistencies in fast-fashion pieces, Y2K-era denim commands premium resale prices for its superior durability and craftsmanship
  • Experts forecast that while Y2K styles will endure, the next revival wave may turn to 2010s trends such as skinny jeans and combat boots