Overview
- Generation Z’s embrace of Y2K aesthetics has driven booming activity on Depop, Poshmark and in resale shops where about 75% of inventory is early-2000s fashion
- Sustainability and ethical shopping habits are motivating younger consumers to favor secondhand Y2K garments over new fast-fashion items
- Boomers downsizing and purging millennials’ closets have flooded the market with Juicy Couture sets, micro miniskirts and baby tees that Gen Z buyers are snapping up
- Despite some quality inconsistencies in fast-fashion pieces, Y2K-era denim commands premium resale prices for its superior durability and craftsmanship
- Experts forecast that while Y2K styles will endure, the next revival wave may turn to 2010s trends such as skinny jeans and combat boots