Overview

• TikTok and Instagram storefronts have emerged as key channels for trading early-2000s pieces.
• Vintage retailers, including Apocalypse in Boulder, report Y2K items making up about 75 percent of their merchandise.
• Fashion experts link the resurgence to a 20-year nostalgia cycle and parallels between post-9/11 and post-pandemic cultural shifts.
• Household clearances by baby boomers have supplied a wealth of Juicy Couture sets, micro miniskirts and baby tees to resale markets.
• Well-crafted Y2K denim commands higher prices because its construction surpasses that of most modern mass-market jeans.