Particle.news

Download on the App Store

Gen Z and Tier II Cities Fuel India’s Monsoon Travel Boom

Stable accommodation costs with targeted offers are prompting young professionals to book spontaneous short getaways.

Image

Overview

  • Cleartrip’s PeekABoo data shows a 46% increase in monsoon travel bookings, with tier I cities accounting for 78% of reservations.
  • Hotel rates have risen just 3% year-on-year and airfares 13%, leading operators to introduce value-driven monsoon deals.
  • Young adults aged 24-30 are embracing 2-3 night micro-breaks, driving a 14% jump in last-minute bookings.
  • ixigo reports a 25–30% year-on-year rise in flights to emerging destinations such as Port Blair, Tirupati and Dehradun.
  • A growing share of bookings now comes from tier II and III markets, reflecting expanding interest in offbeat spiritual, adventure and wellness retreats.