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Gen Z Adopts One Piece’s Luffy Flag as Transnational Protest Symbol

Experts say its pull comes from One Piece’s freedom narrative amplified by social-media mimicry.

Overview

  • Reports this week note new sightings in Peru as the emblem gains visibility beyond Asia and Africa.
  • The flag first appeared in Indonesia in August, where authorities threatened to ban it.
  • It spread in mid-September to Nepal and Manila, then surged in Madagascar through organizing on the Instagram account Gen Z Madagascar.
  • Protesters describe the skull-and-straw-hat as a shorthand for resisting corrupt or oppressive rule.
  • Scholars point to the symbol’s simple, depoliticized design and the franchise’s global reach since 1997 as reasons for rapid uptake, including in recent French demonstrations.